Our Story

Our Story

Crave Kits was born from a simple challenge that many people know all too well: trying to stay committed to health goals while being surrounded by temptation.

Founder Jamie Devor, a mom of two young girls, began working at their school while also starting a personal weight loss journey. Over the course of six months, she lost 45 pounds through consistency, determination, and healthier choices. But like many people pursuing a healthier lifestyle, she quickly realized that the hardest part wasn’t knowing what to eat. It was navigating the daily temptations.

From donuts in the teacher’s lounge to birthday treats and celebratory desserts, sweet temptations seemed to be everywhere. Jamie didn’t want to feel deprived, and she didn’t want to spend every day relying on willpower alone.

So she went home and got to work.

Her goal was simple: create something that could truly satisfy a sweet craving while still supporting her health goals. After plenty of experimenting in her kitchen, Crave Kits was born.

Crave Kits are designed to deliver the comforting flavors people love while providing a higher-protein, better-for-you alternative to traditional sweets. They’re made for busy parents, health-conscious snackers, fitness enthusiasts, and anyone who wants to enjoy a treat without feeling like they’re sacrificing their goals.

Because Crave Kits believes healthy living shouldn’t feel like punishment.

Crave Kits exist to help people enjoy the foods they love, crush their cravings, and stay on track without feeling deprived. What started as one mom’s solution to a daily struggle has grown into a mission to help others find balance, satisfaction, and confidence in their own journey.

Thank you for being part of our story.